Shakespeare asked, “What’s in a name? A rose by any other name would smell as sweet.” You’ve got to hand it to the wise old bard; he knew the substance of a thing can’t be changed by a label.
For example, the best BMW "dealership" in Dallas isn’t always a dealership. Let us explain.
The best dealership in Dallas would be the one that offers hassle-free maintenance on your warrantied BMW. Then, after the vehicle warranty is expired, the best deal would be finding a repair shop that repaired your luxury car – whether BMW, Audi, Mercedes, Saab, Mini, Volvo or Volkswagen – for a fair price.